International Journal of Economic Practices and Theories
International Journal of Economic Practices and Theories (IJEPT) (ISSN: 2247-7225) is a peer-reviewed, open-access academic journal dedicated to advancing the understanding and application of economics through rigorous research and innovative thinking. Since its inception, IJEPT has provided a global platform for economists, researchers, policymakers, and practitioners to share insights, challenge assumptions, and explore emerging trends in economic theory and practice. Our Mission At IJEPT, our mission is to foster scholarly exchange and promote high-quality research that bridges the gap between theoretical frameworks and real-world economic applications. We aim to contribute meaningfully to the global discourse on economics by publishing work that is both academically sound and practically relevant. Scope The International Journal of Economic Practices and Theories (IJEPT) welcomes original research, theoretical developments, case studies, and empirical analyses in the following thematic areas: Tourism Economic impact of tourism on regional and national economies Sustainable tourism development and policy Tourism economics and forecasting Hospitality industry trends and practices Cultural, eco-, and heritage tourism management Tourism marketing and consumer preferences European Union Economic integration and convergence within the EU EU trade policies and international relations Monetary policy and the Eurozone Regional development and cohesion policies Labour mobility and migration within the EU EU regulatory frameworks and their economic implications Marketing Management Strategic marketing planning and execution Brand management and corporate reputation Digital and social media marketing strategies International and cross-cultural marketing practices Innovation in marketing and customer value creation Marketing performance measurement and analytics Consumer Behaviour Psychological and sociological drivers of consumer decision-making Cultural influences on consumer preferences Consumer trends and market segmentation Customer satisfaction and loyalty models Post-purchase behaviour and brand attachment Impact of digital environments on consumer behaviour Marketing Research Quantitative and qualitative marketing research methods Consumer insights and market intelligence Experimental and survey-based marketing studies Big data analytics in marketing Marketing metrics and modeling techniques Ethics and challenges in contemporary marketing research Why Publish with IJEPT? Global Reach – Access a diverse and international readership. Rigorous Peer Review – Ensure the quality and credibility of your work. Timely Publication – Benefit from efficient and transparent editorial processes. Open Access – Maximize the visibility and impact of your research. Audience IJEPT is intended for academics, researchers, graduate students, policymakers, and industry professionals who are interested in the development and application of economic knowledge across diverse contexts and regions. Editorial Board Our editorial board comprises distinguished economists and scholars from leading institutions worldwide, who bring a wealth of experience and expertise to the journal. Their commitment ensures that IJEPT maintains high standards of scholarship and editorial integrity.
Cultural Capital Conversion into Economic Assets: Entrepreneurial Approaches to Sustaining Vietnam’s Water Puppetry Villages
Vietnam’s water puppetry represents a vital form of intangible cultural heritage with significant socio-economic potential for rural communities. This research investigates the mechanisms by which cultural capital defined as traditional knowledge, artistic skills, and communal narratives is systematically converted into measurable economic assets through entrepreneurial activities in Vietnam’s Water Puppetry Villages. Employing a mixed-methods technique, the research incorporates qualitative fieldwork, including semi-structured interviews with 235 puppeteers, cultural entrepreneurs, and local stakeholders, with quantitative analysis of economic indicators such as tourism revenue, product sales, and employment rates within water puppetry villages. Data collection involved ethnographic observation of performances, documentation of cultural product development processes, and evaluation of digital marketing strategies. Using thematic coding and regression analysis using tools IBM SPSS (version 28), the research identifies critical entrepreneurial strategies including diversification of performance formats, development of cultural merchandise, strategic partnerships, and leveraging e-commerce platforms to expand market reach. According to regression analysis, performance diversification (<!-- [if gte msEquation 12]><m:oMath><m:r>β</m:r><m:r> = 0.42</m:r></m:oMath><![endif]--> <span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; position: relative; top: 4.0pt; mso-text-raise: -4.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><!-- [if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"/> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"/> <v:f eqn="sum @0 1 0"/> <v:f eqn="sum 0 0 @1"/> <v:f eqn="prod @2 1 2"/> <v:f eqn="prod @3 21600 pixelWidth"/> <v:f eqn="prod @3 21600 pixelHeight"/> <v:f eqn="sum @0 0 1"/> <v:f eqn="prod @6 1 2"/> <v:f eqn="prod @7 21600 pixelWidth"/> <v:f eqn="sum @8 21600 0"/> <v:f eqn="prod @7 21600 pixelHeight"/> <v:f eqn="sum @10 21600 0"/> </v:formulas> <v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/> <o:lock v:ext="edit" aspectratio="t"/> </v:shapetype><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:42.75pt; height:13.5pt'> <v:imagedata src="file:///C:/Users/AURICL~1/AppData/Local/Temp/msohtmlclip1/01/clip_image001.png" o:title="" chromakey="white"/> </v:shape><![endif]--> , <!-- [if gte msEquation 12]><m:oMath><m:r>p</m:r><m:r> = 0.001</m:r></m:oMath><![endif]--> <span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; position: relative; top: 4.0pt; mso-text-raise: -4.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><!-- [if gte vml 1]><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:47.25pt;height:13.5pt'> <v:imagedata src="file:///C:/Users/AURICL~1/AppData/Local/Temp/msohtmlclip1/01/clip_image003.png" o:title="" chromakey="white"/> </v:shape><![endif]--> ) and product development (<!-- [if gte msEquation 12]><m:oMath><m:r>β</m:r><m:r> = 0.36</m:r></m:oMath><![endif]--> <span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; position: relative; top: 4.0pt; mso-text-raise: -4.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><!-- [if gte vml 1]><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:42.75pt;height:13.5pt'> <v:imagedata src="file:///C:/Users/AURICL~1/AppData/Local/Temp/msohtmlclip1/01/clip_image005.png" o:title="" chromakey="white"/> </v:shape><![endif]--> , <!-- [if gte msEquation 12]><m:oMath><m:r>p</m:r><m:r> = 0.003</m:r></m:oMath><![endif]--> <span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; position: relative; top: 4.0pt; mso-text-raise: -4.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><!-- [if gte vml 1]><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:47.25pt;height:13.5pt'> <v:imagedata src="file:///C:/Users/AURICL~1/AppData/Local/Temp/msohtmlclip1/01/clip_image007.png" o:title="" chromakey="white"/> </v:shape><![endif]--> ) have significant beneficial benefits. Digital engagement (<!-- [if gte msEquation 12]><m:oMath><m:r>β</m:r><m:r> = 0.31</m:r></m:oMath><![endif]--> <span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; position: relative; top: 4.0pt; mso-text-raise: -4.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><!-- [if gte vml 1]><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:42.75pt;height:13.5pt'> <v:imagedata src="file:///C:/Users/AURICL~1/AppData/Local/Temp/msohtmlclip1/01/clip_image009.png" o:title="" chromakey="white"/> </v:shape><![endif]--> , <!-- [if gte msEquation 12]><m:oMath><m:r>p</m:r><m:r> = 0.005</m:r></m:oMath><![endif]--> <span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; position: relative; top: 4.0pt; mso-text-raise: -4.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><!-- [if gte vml 1]><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:47.25pt;height:13.5pt'> <v:imagedata src="file:///C:/Users/AURICL~1/AppData/Local/Temp/msohtmlclip1/01/clip_image011.png" o:title="" chromakey="white"/> </v:shape><![endif]--> ) and strategic collaborations (<!-- [if gte msEquation 12]><m:oMath><m:r>β</m:r><m:r> = 0.28</m:r></m:oMath><![endif]--> <span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; position: relative; top: 4.0pt; mso-text-raise: -4.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><!-- [if gte vml 1]><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:42.75pt;height:13.5pt'> <v:imagedata src="file:///C:/Users/AURICL~1/AppData/Local/Temp/msohtmlclip1/01/clip_image013.png" o:title="" chromakey="white"/> </v:shape><![endif]--> , <!-- [if gte msEquation 12]><m:oMath><m:r>p</m:r><m:r> = 0.002</m:r></m:oMath><![endif]--> <span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; position: relative; top: 4.0pt; mso-text-raise: -4.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><!-- [if gte vml 1]><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:47.25pt;height:13.5pt'> <v:imagedata src="file:///C:/Users/AURICL~1/AppData/Local/Temp/msohtmlclip1/01/clip_image015.png" o:title="" chromakey="white"/> </v:shape><![endif]--> ) show up as significant economic factors. Results indicate that entrepreneurial interventions contribute to a statistically significant increase in village-level income (<!-- [if gte msEquation 12]><m:oMath><m:r>p</m:r><m:r> < 0.05</m:r></m:oMath><![endif]--> <span lang="EN-US" style="font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; position: relative; top: 4.0pt; mso-text-raise: -4.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><!-- [if gte vml 1]><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:42pt;height:13.5pt'> <v:imagedata src="file:///C:/Users/AURICL~1/AppData/Local/Temp/msohtmlclip1/01/clip_image017.png" o:title="" chromakey="white"/> </v:shape><![endif]--> ) and enhance cultural engagement among younger generations, facilitating sustainable heritage transmission. The research underscores the importance of maintaining cultural authenticity while implementing commercialization strategies, highlighting a balance that optimizes economic gains without diluting artistic integrity. The findings provide actionable suggestions for policymakers, cultural managers, and entrepreneurs intending to foster resilient cultural economies in Vietnam and comparable contexts globally.
Building Growth Hubs: The Influence of Entrepreneurial Ecosystem Architecture and Incubator Models on Innovation Performance
Entrepreneurial ecosystems and business incubators are primary drivers of economic growth and innovation. These ecosystems government institutions, investors, support organisations, and universities provide critical resources that make startups successful. The performance of the systems is based on a series of factors, including favourable government policies, industry engagement, collaborative networks, available resources, a strong entrepreneurial culture, and availability of resources. This review combines theoretical frameworks and empirical studies of the existing body of knowledge to analyse how business incubators and entrepreneurial ecosystems drive innovation and economic growth. It determines the performance determinants of the systems and suggests the main research gaps, including a lack of comparative geography studies, insufficient longitudinal studies, and a lack of sophisticated models that can address policy instruments, diversity, and ecosystem dynamics. Closing the gaps will make it easier to strategically develop entrepreneurial ecosystems, ensuring that they continue to contribute to sustainable global economic growth and innovation.
The Future of the Oil Industry in Light of the Global Trend Towards Alternative And Renewable Energy "A Case Study of the Chinese Experience"
This study aims to highlight the importance of the future of the traditional oil and energy industry, especially in light of the environmental and economic challenges and constraints it faces, and many countries of the world and China are seeking to move and expand the use of renewable and clean energy sources in order to preserve the environment and adapt to the repercussions of climate change. The study was based on the Chinese experience in the volume of huge investments in solar and wind energy projects that exceed the investments of the countries of the world combined, in order to diversify energy sources that ensure sustainability in economic development and environmental friendliness. This puts it in a position to lead the energy transformation of the world.
Exploring the Challenges Faced by Young Entrepreneurs in Business Incubators
This paper explores the multifaceted nature of entrepreneurial success among young entrepreneurs in developing economies, emphasizing the critical roles of resource accessibility, Mentorship quality, and growth constraints. Utilizing Structural Equation Modelling (SEM), the study investigates how these factors interact and influence entrepreneurial outcomes, revealing that resource accessibility has the most significant positive impact, while growth constraints has the most significant positive impact, while growth constraint exert a substantial negative effect. The research highlights that over half of the variance in entrepreneurial success can be explained by these constructs, underscoring the importance of tailored support systems. The findings suggest that enhancing resource provision, reducing barriers, and improving mentorship quality are vital for fostering sustainable entrepreneurial growth, particularly in resource constrained environments. This study contributes to the literature by providing a comprehensive analysis of the complex interplay among key success drivers and offers pragmatic insights for designing effective entrepreneurial support initiatives in developing economies.
India’s Digitalization–Inclusion Link: An Empirical Study
This study examines the extent to which India’s technological innovation—captured through the Reserve Bank of India’s Digital Payments Index (DPI)—has influenced national financial inclusion outcomes, measured through the Financial Inclusion Index (FI-Index). Although digitalization and inclusion are frequently discussed in Indian policy discourse, empirical evidence linking their national-level indices remains scarce. Using secondary data from RBI’s annual DPI and FI-Index values for the period 2018–2023, the study quantifies the digitalization–inclusion relationship through trend analysis, Pearson correlation, and simple linear regression. While both indices show consistent growth over the period, 295.6%DPI expanded nearly 300% compared to FI-Index’s 30% growth. Statistical results reveal a weak, negative, and non-significant correlation between DPI and FI-Index (r = –0.316, p > 0.05). Regression analysis similarly states that Digital Payments Index has no significant impact on Financial Inclusion Index.The findings suggest even though digital payments (as measured by the Reserve Bank of India’s Digital Payments Index-DPI) increased strongly, that increase did not correspond to a similar increase in broad financial inclusion (as measured by the Financial Inclusion Index-FI-Index) highlighting the need for complementary interventions in digital literacy, service accessibility, behavioural awareness, and infrastructure quality. The study contributes macro-level empirical evidence using nationally standardized indices and provides insights relevant for India’s forthcoming National Strategy for Financial Inclusion (NSFI) 2025–2030.
The Role of Financial Ratios in Evaluating Financial Performance in Algeria
This study aimed to evaluate the effectiveness of using financial ratios in analyzing the financial performance of Algerian economic institutions, focusing on the National Well Services Company during the period 2012–2021. A case study methodology was adopted, and a set of financial ratios was analyzed, including liquidity ratios, activity ratios, profitability ratios, financial structure ratios, and financial equilibrium indicators.
Exploring the Impact of HRD Practices on Job Satisfaction: The Mediating Role of Personal Effectiveness in the IT Sector
Grounded in human resource development and job satisfaction theories, this study examines how training, organizational development, and career development influence employee job satisfaction, both directly and indirectly, through personal effectiveness. Using structural equation modeling in a two-stage approach, the measurement model was first assessed through confirmatory factor analysis, followed by the estimation of the structural model. The results indicate that personal effectiveness is a strong and positive predictor of job satisfaction, while career development demonstrates a dual influence—positively affecting job satisfaction indirectly through personal effectiveness but exerting a negative direct effect. Training and organizational development did not show significant direct effects on job satisfaction. The findings highlight the central role of personal effectiveness in shaping employee satisfaction and the complex nature of career development’s influence. This research contributes to theory by clarifying the mediating role of personal effectiveness in the human resource development–job satisfaction link and offers practical insights for designing developmental interventions that align with employee well-being. Limitations and future research directions are discussed.
Configuration Analysis of the Influence Factors of Internet Enterprise Brand Application Extension on Its Brand Equity Accumulation
In order to explore the way that Internet enterprises' brand application extension accumulates their brand equity, this paper takes 105 Internet applications on Apple App Store as cases, collects application reviews and conducts text analysis on them, and uses the fuzzy set qualitative comparative analysis (fsQCA) method to explore the combination path of multiple factors for brand application extension and improving the accumulation of brand equity premium. The research results show that the promotion of Internet enterprises' brand equity premium is the result of multi factor configuration, and the seven paths leading to the accumulation of high brand equity premium can be summarized into three models and analyzed with examples. On the basis of this conclusion, it proposes that Internet enterprises should pay attention to the improvement of the quality and optimization ability of application research and development, actively fulfill their social responsibilities, and focus on meeting consumer needs, which provides theoretical and practical enlightenment for Internet enterprises to extend their brand applications.
Emotional Resilience and Behavioral Flexibility: The Predictive Influence of Trait Emotional Intelligence on Adaptive Performance
Background: The modern multispecaility hospital setting requires high levels of adaptable performance (AP) from nursing staff due to its rapid organizational change, extreme volatility, and complicated patient requirements. It is believed that emotional intelligence (EI) is a crucial psychological antecedent that permits behavioural flexibility under stressful situations. Methods: A cross-sectional, quantitative design was used to investigate the connection between AP and trait EI. (N=214) registered nurses employed in multispeciality hospital settings were chosen as a convenience sample. The Trait Emotional Intelligence Questionnaire-Short Form (TEIQue-SF) and the multidimensional Adaptive Performance Scale (APS), which is based on Pulakos’s eight dimensions were, used to gather data. Using Hierarchical Multiple Regression (HMR), the distinctive prediction ability of EI was evaluated. Results: There was a substantial positive correlation (r = 0.45, p < 0.001) between trait EI and overall AP. Trait EI was found to be a significant predictor of AP, accounting for an extra 18% of the variance (R2 = 0.18, p < 0.001) above control factors (age and experience), according to HMR analysis. Handling Work Stress and Crisis Management were the AP dimensions with the strongest predictive power. Conclusion: In extremely complicated clinical roles, high trait EI is a significant predictor of adaptability. These results highlight how crucial emotional competence is to nurse’s ability to remain calm, creative, and focused in the face of erratic work environments and pressing expectations. Implications: To support professional growth, strengthen organizational resilience, and ultimately improve patient safety outcomes, health systems should incorporate EI evaluation and training.
Hedonic Motivation's Effects on Customer Satisfaction and Customer Loyalty with Regard to Online Shopping: Evidence from Indian Cities
With a focus on data from significant Indian cities, this study examines the effects of hedonistic drive on consumer happiness and loyalty in the context of online purchasing. Hedonistic motivation, which is defined as the need for pleasure and sensory satisfaction, is a major influence on how people behave when they shop online. Given the explosive growth of e-commerce in India, it is critical for firms looking to improve customer experience. An extensive survey of internet consumers in major cities including Hyderabad, Bangalore, Delhi, Mumbai, and Pune was carried out. The results show that hedonistic motivation and customer satisfaction are strongly positively correlated. Pleasure-seeking shoppers expressed greater levels of satisfaction because they had interesting and fun purchasing experiences.
Managing Change and Innovation: Strategic Challenges in Implementing 3D Printing in Hospitals – A Study in Tamil Nadu
transforming healthcare innovations. It enables exciting new possibilities for improved surgical planning, prosthetics, tissue engineering, and personalized medicine (Aimar et al., 2019; Javaid & Haleem, 2020). However, the uptake of this technology in hospitals appears to be limited, especially in developing parts of India, such as Tamil Nadu. In Tamil Nadu, aspects like finances, organizational culture, resource availability, and regulatory barriers impede the strategic use of this technology (Narayanan & Srinivasan, 2020; Krishnaswamy & Rao, 2024). This paper explores how healthcare institutions in Tamil Nadu experience strategic challenges and change management when adopting 3D printing. The investigation reviews literature, industry reports, and case studies set in hospitals to show what motivates or deters the adoption of 3D printing (Bhattacharya & Sharma, 2021; Tamil Nadu Health Systems Project, 2023). The analysis revealed that important aspects such as supportive leadership, organizational readiness, a skilled workforce, and financial planning facilitate 3D printing (Jain & Chatterjee, 2019; Govindarajan & Ramachandran, 2022). Meanwhile, challenges such as resistance to change, lack of awareness, political constraints, and the absence of supportive policy frameworks continue to hinder implementation (Sultan & Mohamed, 2023; Bettiga et al., 2020). This paper proposes a strategic framework with transformational leadership and multi-sector collaboration, along with building capacities—through recruiting, equipping, and training—as key steps to foster innovation within Tamil Nadu's healthcare system (Mehta & Sharma, 2021; Subramanian & Devi, 2023). Using Kotter’s Eight-Step Change Model and Rogers’ Diffusion of Innovation Theory, the framework highlights how structured change management can support technology adoption (Kotter, 1996; Rogers, 2003). Ultimately, this work argues that effective change management and long-term oversight in strategic planning are required to embed 3D printing into the daily functioning and clinical practices of hospitals (Rai & Bose, 2022; Singh & Bhattacharya, 2020).
The Evolving Intersection of Retail, Supply Chain Management & Social Media in the Digital Era
This study explores the transformative impact of digital technologies, particularly social media, on retail supply chains. Social media enhances supply chain sustainability, coordination, and customer relationship management by enabling real-time communication and data sharing among stakeholders. The integration of social media analytics facilitates demand forecasting, risk mitigation, and service level improvements, making supply chains more agile and resilient. Digital retail supply chains leverage ecosystem strategies to enable real-time reporting, visibility, and operational flexibility, which are key to responding to rapidly changing market dynamics. By fostering direct consumer engagement through social commerce and personalized experiences, social media reshapes retail strategies and drives competitive advantage in an increasingly digitalized marketplace.This convergence represents a critical shift towards more connected, data-driven, and customer-centric supply chain management practices in the digital era.
Retail Supply Chains, Social Media, Digital Technologies, Stakeholders, digital era.
Sustainable Growth and Circular Economy with Reference to Retail, Textile and Fashion Sector
The growing environmental, social, and economic challenges posed by the fashion, textile, and retail industries underscore the urgency of embedding circular economy (CE) principles within global supply chains. This study examines the role of reuse, recycling, and innovation in promoting sustainable growth through waste reduction, natural resource conservation, and the enhancement of socio-economic value creation. Utilizing secondary data from a sample of 90 respondents across the fashion and technology industries, the analysis delineates demographic factors, supply chain expectations, and operational standards influencing CE adoption. The results of the regression show that supply chain integration, digitization, and efficiency all have a big positive effect on circularity. This means that digital tools and efficient logistics speed up reuse and refurbishment, which cuts down on scrap and saves money. The results show that fashion and textile companies are using more CE-driven models to stay competitive and be more environmentally responsible because they have higher return and scrap rates. The paper finds that circular practices are not only ancillary compliance measures; rather, they are strategic drivers for sustainable growth, harmonizing environmental stewardship with social and economic advancement. Practical suggestions include digital traceability, scaling up renovation, and working together to make policies. This research enhances CE scholarship by contextualizing sustainability within the practical dynamics of retail and fashion supply chains, providing valuable insights for both academic investigation and managerial application.
sustainable growth, circular economy, recycling, reuse, innovation, fashion industry, retail, textile
Integrating Zodiac Elemental Archetypes into Career Planning: An HRM-Based Study on How College Students Align Personal Traits with Future Careers
Purpose: The objective of this study is to investigate the extent to which Zodiac elemental archetypes—Fire, Earth, Air, and Water—can facilitate career planning for college students by fostering self-awareness, influencing career inclinations, and augmenting decision-making confidence. The study examines how these symbolic frameworks, when integrated with HRM concepts such as Competency Alignment and Person–Job Fit, can serve as intuitive instruments in contemporary career coaching. Design/Methodology/Approach: A mixed-methods exploratory research methodology was employed. Primary data were obtained from 150 students using structured questionnaires and targeted interviews. Quantitative analysis employed ANOVA, correlation tests, and descriptive statistics to evaluate the links among elemental archetypes, personality traits, and occupational inclinations. Qualitative insights were employed to contextualize students' introspective perceptions of their archetypes. Findings: The results reveal substantial disparities in personality-professional preference qualities among elemental categories, substantiating a correlation between Zodiac archetypes and favored career roles (H1). The research indicates that students possessing elevated archetypal awareness exhibit increased career clarity, improved self-knowledge, and heightened confidence in decision-making (H2). Although symbolic, archetypes serve as significant instruments for contemplation and enhance HRM-oriented career planning. Research Limitations: The study is constrained by its geographically confined sample and relatively small size, which may impact its generalizability. The study is cross-sectional and depends on self-reported perceptions. The study does not seek to validate astrology scientifically; it merely investigates its perceived utility.
Zodiac Elemental Archetypes, Career Planning, Human Resource Management, Person-Job Fit, Competency Alignment, Self-Awareness, Career Decision-Making.
Leveraging Data Analytics for Enhanced Workforce Management in the Gig Economy
Purpose: In the ever-shifting and ever-demanding life on a platform-based labor yard, data analysis stood tall as the major unifying factor among gig workers, essentially in the food delivery business This study aims to investigate how Zomato delivery partners perceive algorithmic management's impact on their work experiences, particularly in the food delivery industry. Methodology: To better understand how gig workers see algorithmic management systems in platform-based work contexts like food delivery and ride-hailing services, this study used a quantitative research approach. A properly designed self-administered questionnaire that was based on a comprehensive analysis of the literature and theoretical frameworks pertinent to algorithmic decision-making and worker experiences was used to gather data. The study included 300 gig workers in total, which provided a strong sample size suitable for multivariate statistical analyses, guaranteeing adequate statistical power and representativeness within the targeted population. Result: This study argues that fair and transparent algorithmic governance can create long-lasting, mutually beneficial relationships between gig workers and their platforms.
Algorithmic Management, Gig Workers, Food Delivery, Demand Forecasting, Transparency, Operational Fairness, Worker Satisfaction, Gig Economy India
Assessing the Relationship Between Financial Literacy and Investment Decisions: An Indian Perspective
Purpose: This research study aims to explore the influence of financial literacy on investment decision-making among postgraduate students in India. Recognizing that educated youth are not only prospective investors but also pivotal in shaping the country’s economic future, this study investigates the extent to which their financial knowledge and skills impact their financial behavior and choices. Methodology: A total of 150 postgraduate students from various institutions in India participated in this study, providing valuable insights into their understanding and application of financial principles using PLS-SEM. The study focuses on several key dimensions: awareness and understanding of financial products, ability to access financial services, money management practices, familiarity with investment options, and overall financial skills. These components were selected to assess the participants’ comprehensive financial competence. Result: The results of the study indicate a significant and positive relationship between financial literacy and investment decisions among postgraduate students. The study underscores the importance of integrating financial education into academic curricula and promoting financial awareness programs targeted at youth. Discussion: The study recommends that financial institutions, educators, and policymakers work collaboratively to design initiatives that enhance financial literacy among students. Such efforts will not only empower individuals to make better financial decisions but will also contribute to building a financially secure and economically resilient society.
Financial Literacy, Financial products, financial skills, Financial Competencies, Investment Decision
Sustainable Business Models and Corporate Strategies for Resilience in Small-Scale Industries with Special Reference to Tamil Nadu
Textile industry is backbone of Tamilnadu for the contributing significantly to employment generation, export earnings, and rural development However, changes of the environmental concerns, resource constraints, and competitive global market pressures have forced small-scale textile enterprises to assume sustainable business models and corporate resilience strategies. The study following specific objectives are: i)to examines the extent, nature of the small-scale industries; ii) to analyse the sustainability practicesamong the small and medium textile enterprises; and iii) to suggest suitable policy measures for the protection and promotion of small-scale industries in Tamilnadu. The studyuses for the both primary survey data (n = 400) and secondary sources from medium small scale industries found that the &nbsp;green finance institutions, the research applies statistical tools, including correlation and regression analysis, to explore the relationship between sustainability initiatives and business performance.The study addressed in sustainable practices such as energy efficiency, renewable energy use, and waste recycling for significantly enhance profitability and competitiveness.&nbsp; The study analysis demonstrates of 74 percentfor the variation in profitability is explained by sustainability variables, with waste recycling and energy efficiency emerging as the most influential factors. The study concludes that sustainability-driven business models are key to ensuring longterm resilience and market stability for textile MSMEs in Tamil Nadu. It also emphasizes the need for stronger policy support, financial incentives, and capacitybuilding programs to help of the small-scale industries transition toward a circular and low-carbon economy.
Sustainable Business Models, Textile MSMEs, Tamil Nadu, Green Innovation, Corporate Resilience, Renewable Energy, Profitability.
Investigating Factors affecting Consumer Attitude Towards and Purchase Intentions of Organic Food Products through Literature Review
India is one of the leading exporters of organic food products in the globe. There is still scope to increase the production of organic food products to meet the global demand. However, the local demand is still not increasing significantly. This fact led curiosity to identifying the factors which motivate consumer to buy organic food products and current consumer attitude towards the organic food products. This paper tries to identify such factors through extensive literature review of research work conducted earlier across the world. Identification of these factors will give a direction to future research which, researchers are interested to conduct in order to recommend marketing strategies to influence consumer behaviour toward organic food products and thus to increase their sales.
Organic Food Products, Purchase intention, Attitude, Consumer Behaviour
An Investigation into Contemporary Sustainable Business Models and the Strategic Integration of Modern Corporate Practices for Organizational Growth
In the near future, businesses are poised to navigate an increasingly dynamic environment, one characterized by profound social, environmental, and economic challenges that demand responsive and responsible leadership. As companies prepare to thrive under these pressures, it will become essential for them to prioritize economic viability, ecological integrity, and social cohesion. Consequently, corporate sustainability will likely emerge as a fundamental principle. Anticipating this shift, we can envision a landscape where businesses effectively embed sustainability policies and practices into their strategic and operational frameworks. This proactive approach will foster the development of resilient organizational units that are adaptive, accountable, and innovative. As sustainability becomes intertwined with corporate purpose, companies will cultivate deeper relationships with diverse stakeholders, unlocking pathways to create a sustainable competitive advantage. Sustainable Leadership is set to become the most effective methodology for managing the intricate relationships among people, profits, and the environment, steering organizations toward long-term viability in a future that requires such integration.
organizational, companies, organizations, relationships
Rural Development and women in the Union Territory of Jammu and Kashmir: Evidence from select Districts
Women’s empowerment and rural development are central pillars of inclusive and sustainable growth, particularly in regions characterised by geographical constraints, socio-cultural complexities, and governance transformation. The Union Territory of Jammu and Kashmir (J&amp;K) presents a unique rural landscape where women constitute nearly half of the population yet remain under-represented in economic activity, decision-making, and governance processes. This empirical study investigates the relationship between education, employment, Panchayati Raj Institutions (PRIs), and women’s empowerment in the rural districts of Baramulla and Anantnag. Using a structured questionnaire comprising 46 Likert-scale items, data were collected from 471 respondents through a multi-stage sampling design. Reliability testing yielded a Cronbach’s Alpha of 0.918, confirming strong internal consistency. Data were analysed through descriptive statistics, Pearson correlations, multiple regression, and One-way ANOVA using IBM SPSS Statistics Version 26. Findings reveal moderate levels of overall empowerment (Mean = 3.35), with relatively higher economic independence (Mean = 3.47) and strong PRI performance in infrastructure-related services (Mean = 3.60). Regression results show that education significantly predicts women’s empowerment (Adjusted R² = 0.655), with personal growth, rights awareness, and economic independence emerging as the strongest predictors. ANOVA results indicate significant differences in economic independence across education levels (F = 14.222, p &lt; 0.001) and in decision-making participation across occupational categories (F = 24.201, p &lt; 0.001). Women with low education rely heavily on employment for empowerment, whereas educated women experience underemployment and limited leadership opportunities. PRI-led development emerges as moderately effective but uneven across sectors such as health and water supply.
Rural Development, women empowerment, Economic Independence, education and empowerment, Jammu and Kashmir, panchayat raj institutions
Digital marketing influence on Branding and Enrollment in Higher Education
The study explores and investigates the influence of digital marketing on branding for higher educational institutions and enrolments in India. As competition among educational institutions and rising opportunity of digital marketing has grabbed attention of educational institutions. (Kusumawati A., 2019). The research targeted to discover the digital marketing strategies implemented by educational institutions and their impact on branding and enrolment. &nbsp;The study uses a quantitative research approach, employing surveys and interviews to gather data from over seven hundred students and institutional representatives over forty in higher education institutions in India (Biswas S. 2020). The findings suggest that digital marketing and online events have the most significant impact on both brand building and enrollment decisions. A positive correlation was found between student engagement and digital marketing content on various digital marketing platforms; digital marketing is capable in securing students attention for enrollment. Additionally, private institutions were found to be more proactive in adopting digital marketing strategies compared to public institutions.
Digital Marketing, Brand Building, Student Enrollment, Higher Education
Higher Technical Education and Women Entrepreneurship: Strategic Educational Innovations for an Inclusive and Resilient Future in India
The link between higher technical education and women’s entrepreneurship has become an important catalyst for inclusive and resilient economic growth in India.&nbsp; Despite many efforts by stakeholders from governments and institutions, gender-based disparities in access to education, finances, and technology stifle women’s entrepreneurial capabilities.&nbsp; With a lens focused on educational and technological innovations for greater inclusivity and resilience, the study examines how higher technical education acts as a strategic enabler for women’s entrepreneurship. Drawing on secondary data, including research articles about skill development (Shanlax Journal, 2019), technology adoption (Academy of Marketing Studies Journal, 2023), and programs like NSDC, MSME, and PMKVY, the study synthesizes evidence related to the relationship of education, innovation, and digital capability in supporting entrepreneurial outcomes. With the evidence, the findings determined that technical education and skills-based training considerably increases women’s readiness for entrepreneurship, digital skill readiness, and economic participation; however, gender-based funding constraints, sociocultural barriers, and uneven funding of skill development programs, continues to present challenges regarding equitable growth.&nbsp; The study underscores the need for stronger alignment between higher education institutions (HEIs), policy frameworks, and entrepreneurship ecosystems to support pathways for sustainable and inclusive growth. There needs to be a greater development of the educational and technological infrastructure for women entrepreneurs.
Higher Technical Education, Women Entrepreneurship, Educational Innovation, Skill Development, Inclusivity, Resilience
Smart Cities and Urban Infrastructure for Sustainable Development in India
The Smart Cities Mission (SCM), launched by the Government of India in 2015, plays a significant role and transformative initiative aimed at promoting sustainable and inclusive urban development through digital innovation, improved infrastructure, and citizen-centric governance. The study follows specific objectives are: i) to analyses and performance of smart cities in India; ii) to examining to digital transformation, infrastructure enhancement among the major cities; and iii) to suggest suitable policy measures to improve of the sustainable urban development. The study uses a combination of secondary data collected from government sources such as Ministry of Housing and Urban Affairs, NITI Aayog, and Census of India and have been choose for the statistical analysis of 100 selected smart cities for statistical analysis. The analysis evaluates the progress, challenges, and future directions for India’s urban transformation. The findings indicate significant progresses have been made in areas like smart governance, waste management and urban improvements representing the positive growth fort the digital and infrastructural interventions. So, the study identifies persistent disparities among cities in terms of operation efficiency digital inclusion, and environmental resilience. The study suggests that the need for stronger institutional capacity, good governance and technological integration to reached in balanced outcomes. &nbsp;The study concludes that the strategic policy recommendations for ensuring equitable, future-ready, and sustainable smart city development in India.
Smart Cities Mission, Digital Transformation, Urban Infrastructure, Sustainable Development, and Urban Planning India
Artificial Intelligence and its Impact on Higher Educational Institutions in India During NEP 2020 Regime
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Artificial Intelligence (AI) plays a significant role in the education sector in general, and in higher educational institutions in particular.&nbsp; The educational institutions are continuously evolving, improving, and updating knowledge-sharing practices through the integration of human expertise and technology. However, this integration has also posed new challenges for higher education in recent times. In India, the implementation of the National Education Policy (NEP) 2020 has emphasized key dimensions such as digital transformation, technological innovation, machine learning, skill-oriented learning, and outcomes-based education, all of which play a vital role in reshaping the higher education sector. The present study is guided by the following specific objectives are: i) to examine the structure and performance of higher educational institutions in India; ii) to analyse the growth and development of higher education during the NEP 2020 regime; and iii) to assess the impact of Artificial Intelligence on higher educational institutions in India. The study is based on secondary data sources collected from various authentic agencies such as the University Grants Commission (UGC), All India Council for Technical Education (AICTE), the Ministry of Education, Government of India, and the Ministry of Statistics and Programme Implementation (MoSPI). The analysis employs simple statistical tools including mean, median, mode, standard deviation, and regression techniques to evaluate the integration of Artificial Intelligence within higher educational institutions. The study concludes that Artificial Intelligence has proven beneficial for enhancing the competitiveness of higher educational institutions in India at the global level. It has strengthened various aspects such as student exchange programmes, internships, higher studies, digital inclusion and exclusivity, thereby promoting sustainable AI-driven education aligned with the changing framework of the National Education Policy 2020.
Artificial Intelligence, Higher education, Technology, Innovation, and Integration.
Emotional Appeals and Financial Decision-Making among MSME Entrepreneurs: A Behavioural Finance Perspective
Micro, Small and Medium Enterprises (MSMEs) are widely recognised as engines of economic development; however, their financial decision-making processes frequently deviate from the assumptions of traditional rational finance models. This study investigates the extent to which emotional appeals such as fear, optimism, stress, intuition, and social influence shape financial decisions among MSME entrepreneurs. Drawing on Prospect Theory, the Affect Heuristic, Behavioural Bias Models, and contemporary behavioural finance frameworks, the research examines how emotional triggers affect investment behaviour, risk perception, borrowing practices, and strategic financial planning. Using a structured questionnaire administered to 87 MSME entrepreneurs, the study employs ANOVA, correlation analysis, and descriptive statistics to analyse the relationship between emotional appeals and financial decision-making. Results indicate that emotional states significantly influence financial choices, with stress, fear, and optimism driving substantial variance in decision outcomes. Emotional and cognitive biases including loss aversion, regret aversion, overconfidence, anchoring, and herd behaviour were found to significantly shape risk-taking and investment behaviour. Furthermore, behavioural interventions such as emotional intelligence training, financial literacy, mentorship, and structured decision-making tools demonstrated positive correlations with improved financial outcomes and reduced decision errors. The paper concludes by offering targeted behavioural strategies for MSME entrepreneurs, policymakers, and financial institutions to enhance financial decision quality.
Behavioural Finance, Emotional Appeals, MSME Entrepreneurs, Decision-Making, Emotional Biases, Risk Perception, Financial Behaviour, Entrepreneurship.
The Evolution of Cryptocurrency in India: Assessing Opportunities and Emerging Challenges
The evolution of cryptocurrency has transformed the global financial system, introducing a decentralized, transparent, and secure digital payment mechanism. In India, the rise of cryptocurrencies has generated both opportunities and challenges for policymakers, investors, and regulators. The technology behind cryptocurrencies, particularly blockchain, offers the potential to improve financial inclusion, enhance transaction efficiency, and foster innovation in the financial ecosystem. However, the lack of regulatory clarity, high volatility, cybersecurity concerns, and potential misuse for illicit activities pose significant threats to economic stability. This study explores the trajectory of cryptocurrency adoption in India, emphasizing the technological foundations, socio-economic implications, and policy responses. The analysis highlights how India’s cautious yet progressive stance—through initiatives such as the Reserve Bank of India’s (RBI) pilot Central Bank Digital Currency (CBDC)—may influence the country’s long-term digital financial architecture. By assessing the dual nature of cryptocurrency as both an opportunity and a risk, this paper contributes to a broader understanding of how emerging economies can leverage digital innovation while ensuring financial security and regulatory balance.
Cryptocurrency, Blockchain, Financial Inclusion, Regulation, RBI, India, Digital Currency, Economic Policy
Inventory Management Model of Linear Demand with Variable Holding Cost under Inflation with Salvage Value
The purpose of this study is to give a thorough analytical model for an inventory system that operates under the simultaneous influences of inflation, time-dependent holding costs, and the existence of a salvage value that is recognized at the end of the planning horizon. In today's dynamic economic climate, inflation has a substantial impact on buying power and cost parameters. On the other hand, holding costs often alter over time as a result of changes in storage, energy, and capital expenses. Recognizing these facts, the model incorporates key economic aspects into a single cohesive framework in order to increase the accuracy and applicability of choices about inventory management. The assumption is made that the rate of demand for the item will follow a linear trend with regard to time. This is a representation of true market conditions in which demand either increases or decreases continuously throughout the course of a product's life cycle. Examples of such products are seasonal goods, technology items, and perishable commodities. The model overcomes the limits of previous EOQ-based techniques, which assume constant demand and fixed costs, by including this time-varying demand pattern. This takes the model beyond the restrictions of the old approaches. The fundamental purpose of the model that has been developed is to establish the ideal replenishment strategy that minimizes the overall relevant cost. This cost comprises the cost of ordering, the cost of purchasing, and the cost of holding, and it also takes into consideration the time value of money when inflationary circumstances are present. A present value analysis is used in the formulation in order to guarantee that all future expenditures and revenues are suitably discounted in order to accurately represent their actual levels of economic relevance. In addition, the incorporation of salvage value at the conclusion of the inventory cycle enables the model to account for the possibility of capital recovery via the resale, recycling, or residual disposal of unsold goods. This is an aspect that is sometimes overlooked in traditional models. For the purpose of demonstrating how various characteristics, such as the rate of inflation, the variability of holding costs, and the size of salvage value, impact the ideal order quantity and cycle duration, the mathematical framework that has been established is supported by numerical examples. In conclusion, a sensitivity analysis is carried out in order to provide management insights into the behavior of the model in response to changing economic and operational variables. According to the findings, a rise in the rate of inflation or the development of holding costs has a tendency to shorten the ideal replenishment cycle. On the other hand, a greater salvage value stimulates bigger order quantities and longer inventory cycles. The results of this research provide a contribution to both theory and practice by providing a model that is more realistic and adaptive towards the decision-making process regarding inventory in situations that are characterized by inflation.
The Impact of Strategic Vigilance on the Activation of the Marketing Innovation: A Field Study of a Group of Small and Medium Enterprises in the State of Batna
The study aimed to identify the impact of strategic vigilance on marketing innovation in small and medium enterprises (SMEs) in the State of &nbsp;Batna. To achieve this, a questionnaire was used to collect data from members of the study sample of 37 small and medium enterprises, where the SPSS program was used in statistical processing and data analysis. The study found that the study organisations are interested in marketing innovation. Most of the innovations they make are changes and improvements in the form and characteristics of the product due to the high costs of creating new products, which are not borne by the organisations. The study also found that there is a statistically significant effect at the level (α = 0.05) of strategic vigilance on marketing innovation in the SMEs under study.
information; Strategic vigilance; innovation; marketing innovation; SMEs.
The Role of Training in Improving Service Quality, Case Study of Condor Electronics Company in Algeria
This study aimed to determine the impact of training in improving the quality of service at Condor Electronic Industries in Algeria, the questionnaire was used as the main tool for this research, the sample of the study included 120 workers, SPSS program, version 22 was used for statistical data analysis. The most important findings are: There is a statistically significant impact relationship between the composition and the quality of service and its dimensions: Reliability, responsiveness, tangibility and security at the level of morale 0.05%.
Training, Condor Electronics Company, Service Quality.