An Empirical Exploration of Online Travel Agencies for Budget Hotel Reservations Among Thrifty Travelers: Insights from Indian Context

Abstract

This study examines the intricate relationship between technology, guest data, and consumer behavior in the hospitality business, with a specific emphasis on cheap hotels and online intermediaries. The study looks at how technological breakthroughs like artificial intelligence, blockchain, and data analytics affect consumer perceptions and booking decisions.  It delves into the challenges faced by guests or budget travelers who majorly rely on computers, and mobile technology, due to which they have data privacy concerns.  By investigating the factors that influence consumer decisions when booking budget hotels through OTAs, this study aims to provide significant insights into the scenario.  It also finds some appropriate suggestions to make the cyber journey of the guests in choosing hotels a good experience without facing loss of money.