Women Entrepreneurship and Digital Transformation in Andhra Pradesh: A Theoretical Perspective

Abstract

Women starting their own businesses have become very important for economic growth, creating jobs, and bringing about social change in India. At the same time, the use of digital technology like the internet, communication tools, financial technology, and online shopping has changed how entrepreneurs work and reach new customers. This article looks at how women entrepreneurs in Andhra Pradesh are dealing with these changes. Andhra Pradesh is a state that is actively working to improve digital governance and support businesses. The paper uses ideas from entrepreneurship studies, research on gender, and studies about digital change to create a framework that explains how digital tools affect how women start and grow their businesses. The study uses data from reports, government policies, and real-life examples from Andhra Pradesh to show what helps and what gets in the way when women use digital tools. It also shows how different factors in society and the economy influence how women adopt digital technologies. This article adds to existing knowledge by showing how digital entrepreneurship is affected by gender-related social and economic conditions, and it suggests areas for future research and policy action.