Influence of Artificial Intelligence Applications on Consumer Buying Behavior: A Systematic and Bibliometric Review of Emerging Trends and Insights

Abstract

This paper's goal is to review available literature systematically to explore important AI-related construct and technologies and intentions behind use of AI applications. 650 publications from the Scopus database covering the years 1988–2025 are included in this exploratory study. A bibliometric study was performed for this publication using VOSviewer co-authorship, co-occurrence, citation, bibliographic coupling, and co-citation analysis features. Different clusters of co-occurrence exposed present and future researchers around the world to a variety of artificial intelligence-related topics. By identifying noteworthy trends in the literature, this research not only provides information about the most prominent authors and often referenced works, but it also showcases recent advancements in the field of artificial intelligence. This paper seeks to evaluate significant developments, advance scholarly discourse, pinpoint research gaps, and suggest future lines of inquiry and a research agenda.