Investigating Factors affecting Consumer Attitude Towards and Purchase Intentions of Organic Food Products through Literature Review

Abstract

India is one of the leading exporters of organic food products in the globe. There is still scope to increase the production of organic food products to meet the global demand. However, the local demand is still not increasing significantly. This fact led curiosity to identifying the factors which motivate consumer to buy organic food products and current consumer attitude towards the organic food products. This paper tries to identify such factors through extensive literature review of research work conducted earlier across the world. Identification of these factors will give a direction to future research which, researchers are interested to conduct in order to recommend marketing strategies to influence consumer behaviour toward organic food products and thus to increase their sales.