Integrating Zodiac Elemental Archetypes into Career Planning: An HRM-Based Study on How College Students Align Personal Traits with Future Careers

Abstract

Purpose: The objective of this study is to investigate the extent to which Zodiac elemental archetypes—Fire, Earth, Air, and Water—can facilitate career planning for college students by fostering self-awareness, influencing career inclinations, and augmenting decision-making confidence. The study examines how these symbolic frameworks, when integrated with HRM concepts such as Competency Alignment and Person–Job Fit, can serve as intuitive instruments in contemporary career coaching.

Design/Methodology/Approach: A mixed-methods exploratory research methodology was employed. Primary data were obtained from 150 students using structured questionnaires and targeted interviews. Quantitative analysis employed ANOVA, correlation tests, and descriptive statistics to evaluate the links among elemental archetypes, personality traits, and occupational inclinations. Qualitative insights were employed to contextualize students' introspective perceptions of their archetypes.

Findings: The results reveal substantial disparities in personality-professional preference qualities among elemental categories, substantiating a correlation between Zodiac archetypes and favored career roles (H1). The research indicates that students possessing elevated archetypal awareness exhibit increased career clarity, improved self-knowledge, and heightened confidence in decision-making (H2). Although symbolic, archetypes serve as significant instruments for contemplation and enhance HRM-oriented career planning.

Research Limitations: The study is constrained by its geographically confined sample and relatively small size, which may impact its generalizability. The study is cross-sectional and depends on self-reported perceptions. The study does not seek to validate astrology scientifically; it merely investigates its perceived utility.