Neoteric Trends in Marketing: Emergence of Marketing Intelligence

Abstract

Marketing is a process that delivers better value in terms of a product or service to consumers with the goal of creating a sale of the product and services. Marketing is a wider concept that includes selecting the target market through the effective analysis of the market and segmentation. The main objective of the study is to find out about emerging trends in marketing such as Social Media Marketing, Green Marketing, Viral marketing and Word of Mouth etc. This study follows by descriptive research that helps in understanding the impact of neoteric trends of marketing on businesses. The research is helpful in examining the pros and cons of new marketing strategies. The main findings of the research are to offer meaningful information for businesses and marketers who want to adopt these emerging trends of marketing in their operations.