Published: 2026-01-13

Neoteric Trends in Marketing: Emergence of Marketing Intelligence

Mahendra Kumar, Karunesh Saxena, Jyoti Dashora (Author)

48 - 61

Bengaluru Namma Metro Through the Servqual Lens: A Study of Passenger Experiences

Kumuda P R, Ranjith P V, Kiran Kumar Thoti, Manish Kumar Srivastava, C N Udaya Shankar (Author)

104 - 115

A Study on Physical Performance of Select Small Finance Banks in India

Gaddam Pravallika, Somprakash Kanuganti, S. Bhanu Prakash Sarma, Pulipaka Vasant Vikas, J. Praveen Kumar (Author)

203 - 217

Green Branding and Sustainable Consumer Behaviour: A Study

Balagouda S.Patil, Jaspreet Kaur, Shazia W. Khan, Sanjay Kumar Sharma, Jamakhandi Hayavadana (Author)

340 - 347

Impact Assessment of MAS and Performance of MSME’s: With Special Reference to Ujjain, Madhya Pradesh

Punit Dubey, Rajeev Sharma, Sapna Kasliwal, Abhay Jaiswal, Chirag Sharma (Author)

348 - 368

Entrepreneurship Education as a Catalyst for Youth Employment and Sustainable Economic Growth

Gayathri Sivasubramanian, Rekhapriyadharshini, Selvalakshmi. V, Uma Hattikal, Gururaj B Urs, Kiran Kumar Thoti (Author)

380 - 393

Behavioural Factors Influencing Retail and Digital Banking: A Comprehensive Bibliometric Analysis

Mansi Pawnar, Akash Debnath, Anjali Khandelwal, Sheetal Rathore, Daljeet Kaur (Author)

655 - 674

Consumer Behaviour Towards Sovereign Gold as an Inflation Hedge

Shivani Gautam, Dhruv Gupta, Diksha Dubey, Kalika Bhardwaj (Author)

684 - 691

Digital Consumer Behaviour and Artificial Intelligence: Marketing Strategy Implications

Sagar Manjunath, Bharathi V Kalmath, Almas Banu, Sandeep Kumar R, Niharika Mishra (Author)

713 - 728

Mapping Four Decades of Tourism Studies to Predict Future Trends

Enakshi Dutta, Shiv Singh, Jaya Prakash Rath, Vishal Soodan, Tajinder Jassal (Author)

757 - 771

Retracted

Retracted (Author)

986 - 993

Legal Compliance and Economic Efficiency in Indian Sports Organizations: A Sports Law Perspective

Sumit Agarwala, Indra Daman Tiwari, Touheed Akhter, Navneet Yadav (Author)

1034 - 1039

Analyzing the Impact of Succession Planning on Talent Sustainability

Vibhuti Tyagi, Manish Didwania, Ashish B. Joshi, Jaspreet Kaur, Jamakhandi Hayavadana (Author)

1069 - 1078

Comparative Study of AI Adoption in Public vs. Private Indian Banks

Ajay Kumar Tyagi, Ashish B. Joshi, Shailendra Gangrade, Shruti, Jamakhandi Hayavadana (Author)

1091 - 1101

The Integration of Artificial Intelligence (AI) in ESG Investment Evaluation

Drishti Jain, Ishita Arya, Pratham Sinha, Krovvidi Krishna Kumari, Manish Jain (Author)

1117 - 1126

Green Branding and Generation Z: Shaping Sustainable Purchasing Decisions

D. Charumathi, Yogesh Bhaurao Dhoke, Bala Koteswari, Pulipaka Vasant Vikas, Pooja Gupta, Jasper Jemima (Author)

1127 - 1137

Study on the Impact of Working Capital on the Diamond Industry in the Mumbai Region

Farhat Fatma Mumtaz Husain Shaikh, Kiran Madhukar Sawant (Author)

1166 - 1178

Comparative Analysis of Awareness and Accessibility of Government Schemes and Financial Inclusion in Rural Areas

Vishal Singh Rajput, Ujjawal Mishra, Gahana G Shanbhag, Jeevan KS, Natasha Parashuram Shroti (Author)

1268 - 1275

Price Dynamics and Extent of Integration in Indian Retail Milk Markets

Abhilipsa Acharya, Krovvidi Krishna Kumari, Manish Jain (Author)

1283 - 1292

Emerging Role of Fintech in Indian Economy

Monomita Ghosh, Radhika Uttam, Sumeet S (Author)

1384 - 1397

Workplace Transformation in the Post-Pandemic Era: Impact of Remote Work on Productivity

Harshita Chauhan, Bhawna Sharma, Ayush Gupta, Khushi Tyagi, Ayushi Choudhary, Ayushi Rana, Aman Sharma, Shivani Singh (Author)

1688 - 1695

Revolutionizing Human Resource Management: An Empirical Assessment of Smart HR Practices in India

Aditi Chaudhary, Akshat Dixit, Anamika Nigam, Aastha Sharma, Akshita Sharma (Author)

1681 - 1687

Human Roles in an AI-Driven Workplace: Evidence from Logistics Operations and Corporate Functions

Varsha N. Bhabad, Harshita S. Gaikwad, Santosh M. Gaikwad, Shweta Oza, Dhruv Thakar, Shambhavi Tripathi (Author)

1648 - 1663

Modeling Employee Performance in AI-Enabled Hybrid Work Systems: A Statistical and Machine Learning Approach

Harini.M, M. Velavan, Sowmiya.R, C. Thirumal azhagan, Dhandayuthapani Paramasivam (Author)

1740 - 1749

AI-Driven Robo-Advisory Integration in Banking: A Machine Learning and Behavioral Analysis of Retail Investor Adoption

Brindha.P, M. Velavan, Sowmiya.R, C. Thirumal azhagan, Dhandayuthapani Paramasivam (Author)

1750 - 1758