Published: 2026-01-13

Neoteric Trends in Marketing: Emergence of Marketing Intelligence

Mahendra Kumar, Karunesh Saxena, Jyoti Dashora (Author)

48 - 61

Bengaluru Namma Metro Through the Servqual Lens: A Study of Passenger Experiences

Kumuda P R, Ranjith P V, Kiran Kumar Thoti, Manish Kumar Srivastava, C N Udaya Shankar (Author)

104 - 115

A Study on Physical Performance of Select Small Finance Banks in India

Gaddam Pravallika, Somprakash Kanuganti, S. Bhanu Prakash Sarma, Pulipaka Vasant Vikas, J. Praveen Kumar (Author)

203 - 217

Green Branding and Sustainable Consumer Behaviour: A Study

Balagouda S.Patil, Jaspreet Kaur, Shazia W. Khan, Sanjay Kumar Sharma, Jamakhandi Hayavadana (Author)

340 - 347

Impact Assessment of MAS and Performance of MSME’s: With Special Reference to Ujjain, Madhya Pradesh

Punit Dubey, Rajeev Sharma, Sapna Kasliwal, Abhay Jaiswal, Chirag Sharma (Author)

348 - 368

Entrepreneurship Education as a Catalyst for Youth Employment and Sustainable Economic Growth

Gayathri Sivasubramanian, Rekhapriyadharshini, Selvalakshmi. V, Uma Hattikal, Gururaj B Urs, Kiran Kumar Thoti (Author)

380 - 393

Behavioural Factors Influencing Retail and Digital Banking: A Comprehensive Bibliometric Analysis

Mansi Pawnar, Akash Debnath, Anjali Khandelwal, Sheetal Rathore, Daljeet Kaur (Author)

655 - 674

Consumer Behaviour Towards Sovereign Gold as an Inflation Hedge

Shivani Gautam, Dhruv Gupta, Diksha Dubey, Kalika Bhardwaj (Author)

684 - 691

Digital Consumer Behaviour and Artificial Intelligence: Marketing Strategy Implications

Sagar Manjunath, Bharathi V Kalmath, Almas Banu, Sandeep Kumar R, Niharika Mishra (Author)

713 - 728

Mapping Four Decades of Tourism Studies to Predict Future Trends

Enakshi Dutta, Shiv Singh, Jaya Prakash Rath, Vishal Soodan, Tajinder Jassal (Author)

757 - 771

Legal Compliance and Economic Efficiency in Indian Sports Organizations: A Sports Law Perspective

Sumit Agarwala, Indra Daman Tiwari, Touheed Akhter, Navneet Yadav (Author)

1034 - 1039

Analyzing the Impact of Succession Planning on Talent Sustainability

Vibhuti Tyagi, Manish Didwania, Ashish B. Joshi, Jaspreet Kaur, Jamakhandi Hayavadana (Author)

1069 - 1078

Comparative Study of AI Adoption in Public vs. Private Indian Banks

Ajay Kumar Tyagi, Ashish B. Joshi, Shailendra Gangrade, Shruti, Jamakhandi Hayavadana (Author)

1091 - 1101

The Integration of Artificial Intelligence (AI) in ESG Investment Evaluation

Drishti Jain, Ishita Arya, Pratham Sinha, Krovvidi Krishna Kumari, Manish Jain (Author)

1117 - 1126

Green Branding and Generation Z: Shaping Sustainable Purchasing Decisions

D. Charumathi, Yogesh Bhaurao Dhoke, Bala Koteswari, Pulipaka Vasant Vikas, Pooja Gupta, Jasper Jemima (Author)

1127 - 1137

Study on the Impact of Working Capital on the Diamond Industry in the Mumbai Region

Farhat Fatma Mumtaz Husain Shaikh, Kiran Madhukar Sawant (Author)

1166 - 1178

Comparative Analysis of Awareness and Accessibility of Government Schemes and Financial Inclusion in Rural Areas

Vishal Singh Rajput, Ujjawal Mishra, Gahana G Shanbhag, Jeevan KS, Natasha Parashuram Shroti (Author)

1268 - 1275

Price Dynamics and Extent of Integration in Indian Retail Milk Markets

Abhilipsa Acharya, Krovvidi Krishna Kumari, Manish Jain (Author)

1283 - 1292

Emerging Role of Fintech in Indian Economy

Monomita Ghosh, Radhika Uttam, Sumeet S (Author)

1384 - 1397

Workplace Transformation in the Post-Pandemic Era: Impact of Remote Work on Productivity

Harshita Chauhan, Bhawna Sharma, Ayush Gupta, Khushi Tyagi, Ayushi Choudhary, Ayushi Rana, Aman Sharma, Shivani Singh (Author)

1688 - 1695

Revolutionizing Human Resource Management: An Empirical Assessment of Smart HR Practices in India

Aditi Chaudhary, Akshat Dixit, Anamika Nigam, Aastha Sharma, Akshita Sharma (Author)

1681 - 1687

Human Roles in an AI-Driven Workplace: Evidence from Logistics Operations and Corporate Functions

Varsha N. Bhabad, Harshita S. Gaikwad, Santosh M. Gaikwad, Shweta Oza, Dhruv Thakar, Shambhavi Tripathi (Author)

1648 - 1663

Modeling Employee Performance in AI-Enabled Hybrid Work Systems: A Statistical and Machine Learning Approach

Harini.M, M. Velavan, Sowmiya.R, C. Thirumal azhagan, Dhandayuthapani Paramasivam (Author)

1740 - 1749

AI-Driven Robo-Advisory Integration in Banking: A Machine Learning and Behavioral Analysis of Retail Investor Adoption

Brindha.P, M. Velavan, Sowmiya.R, C. Thirumal azhagan, Dhandayuthapani Paramasivam (Author)

1750 - 1758

Ethics and Gender Marketing

Nabila Benkattas, Baya Ouaguenouni, Derradji Raki, Baya Saou, Layla Mammeri, Ouahiba Louahab (Author)

1823 - 1831

Impact of Organizational Culture on Worklife Balance of Employees working in the Education Sector

Manisha Choudhary, Shivani Jategaonkar, Anjali Khandelwal, Sushmita Ghosh, Vishwa Prakash (Author)

2086 - 2096

The Role of Law in Advancing Women's Economic Empowerment in India

Kartik Agre, Vivek Goyal, Seema Modi, Indra Daman Tiwari, Pallavi Tiwari (Author)

2104 - 2108

Impact of Lockdown on the Socio-Economic Condition of Taxi Drivers: A Study of GOA

Lisma Rout, Balaji Vejju, Tannabi Rout, Pushpa Machani, Muthyala Sarath (Author)

2109 - 2119

Consumer Adoption of Iot Enabled Digital Payment Systems

S. Shalini, Swarnalatha V., Shivani Sah (Author)

2125 - 2131

Creating a Customer-Centric Service Culture

I.M.Christina Febiula, AlameluMangai. A (Author)

2296 - 2305

Consumer Sentiment and Stock Market Reactions: The Role of Social Media Marketing

Shashikala Patil, Ankit Garg, Monica Singh, Shardendu Bhushan Sinha, Anuradha Sinha, Ashutosh Kumar Mishra (Author)

2323 - 2336

Constitutional Morality, Human Rights and Regulatory Challenges in the Legal Status of Prostitution in India

Asish Kumar, Shubhankar Paul, Yashi M Tripathi, Divya Raj, Nazneen Zafar (Author)

2352 - 2361

Rights of Progeny Born out of Live-in Relationships in India: A Socio-Legal Analysis

Divya Ahuja Rohra, Sulakshana Banerjee, Anjali Sehrawat (Author)

2362 - 2368

Artificial Intelligence based Human Resource Management Information Framework

Jaibeer Pratap Singh, Rana Rohit Singh, Lalit Kumar Agarwal, Suraj Singh, Ajit Kumar (Author)

2391 - 2404

Road Safety in India: Present Challenges and Future Emergency Response Solutions

Mitanshi Rastogi, Tanvi Dalal, Neha Goel, Megha Bansal (Author)

2416 - 2427

Social Impacts of Land Acquisition, Resettlement and Rehabilitation in Odisha

Subash Chandra Ray, S. Tarakeswar Rao, Prasanta Ku Parida (Author)

2664 - 2669

Impact of Generative AI on Business Decision-Making

S. Bharathi, S.S. Sudharsana, M. Laksha Bai, M. Naveen prabhu, M. Gowri (Author)

2704 - 2710

Impact of Warehouse Management Practices on Logistics Operational Performance

S. Bharathi, Naveen B, Karthe Vengatesh K R, Natarajan H, Roshini S (Author)

2711 - 2723

Financial Inclusion, Digital Payment Systems, And Sustainable Economic Growth in Developing Countries

Vidhi Agarwal, Sneha Bharti, Chacko Jose P, Yesha Mehta, Ashish Kumar, Sandeep Dongre (Author)

2836 - 2854

Importance of Data Visualization in Business Analytics

C. Kathiravan, Kavya U, Mohanraj N, Naveen Kumar V, Priyanga S (Author)

2869 - 2874

An Integrated Approach to Managing Supply Chain Operations

C. Kathiravan, Sedhupathi. B, Aswin. D, Tharun .MN, Sivaprakasam. S (Author)

2875 - 2887

A Study on Investment Preferences of College Students

Dhaneesh V, Aswathi. S, Jayaprabha. M, Roshini. B.V, Vinoth. R (Author)

2888 - 2894

Employee Engagement and Digital Transformation: A Strategic Human Resource Management Perspective

Dhaneesh V, Prithiyanga. M, Kogila. V, Vimalraj. R, Mohammadrasith. M (Author)

2895 - 2901

Last Mile Delivery Efficiency and Its Impact on Customer Satisfaction in E-Commerce Logistics

Dhaneesh. V, Keerthana. S, Remanciya. A, Rinthiya. K, Vijayadharsan. D (Author)

2902 - 2910

A Study on Semi-Strong form of Efficiency of Indian Stock Market

R. Javi Prabha, Devendiran. R, Dhanush. J, Gowshick vasan. M, Sudhagar. S (Author)

2924 - 2931

Recruitment Effectiveness in Human Resource Services: Evaluating Processes, Strategies, And Outcomes

R. Javi Prabha, V. M Bharathiraja, A Suzaini, Selvapriya R, Nithyagopika P J (Author)

2932 - 2946

AI-Driven Sustainable Value Creation: Integrating Responsible Innovation and Stakeholder Perspectives

Pawan Kumar, Shivi, Gurinderjeet Kaur, Shardendu Bhushan Sinha, Anuradha Sinha, Rajni Vats, Ravinder Singh, Gourav Kamboj (Author)

2991 - 3007

Digital Evidence in Matrimonial Disputes: Challenges and Opportunities

Aqsa Sajid, Tanya Singh, Avinash Kumar Babu, Yogesh Chandra Gupta (Author)

3020 - 3026

Green Ambidextrous Innovation – A Bibliometric Study

Suruchi Chopra, Chahat Malhotra, Anju Shukla (Author)

3173 - 3191

The Regulatory Paradox: - India’s Coal Story

Priya Bhatnagar, Honey Sharma,, Abhinav Singh (Author)

3198 - 3209

Spatio-Temporal Machine Learning Framework for Urban Health Risk Evaluation

Megha Bansal, Tanvi Dalal, Mitanshi Rastogi, Neha Goel (Author)

3210 - 3221