Personality Traits and Its Link to Green Social Behavior: An Empirical Study of the Hospitality Sector

Abstract

The current paper evaluated the association among the ‘Big Five personality traits’ (‘openness to experience’, ‘conscientiousness’, ‘extraversion’, ‘agreeableness’, and ‘neuroticism’) with green social behavior among employees in the hospitality industries. The main objective is to determine how personality traits influence employees’ engagement in green responsible actions at the workplace. Data were collected from 200 hospitality sector employees using a structured survey questionnaire. This paper used a survey questionnaire; ‘non-probability’ convenience method was applied to select a sample of employees. ‘Smart PLS- 4’ was used to analysis the hypothesis. The findings of SEM “Smart-PLS-4” indicated personality traits “openness to experience” and “extraversion” have a significantly impact on green social behavior. However, the findings also indicated that links among personality traits “conscientiousness”, “agreeableness” and “neuroticism”, and green social behavior were found to be insignificant. The paper makes a theoretical contribution by being amid the first to analyze the associations among personality traits and green social behavior (GSB), expanding the understanding the individual differences in environmental behavior. Additionally, the paper provides practical implications for hospitality organizations and fostering the openness and extraversion traits among employees could enhance pro-environmental behaviors in the workplace.