Impact Assessment of MAS and Performance of MSME’s: With Special Reference to Ujjain, Madhya Pradesh

Abstract

This research investigates the efficacy of Marketing Assistance Schemes (MAS) in fostering the sustainable development of Micro, Small, and Medium Enterprises (MSMEs) in Madhya Pradesh. Specifically, the study evaluates interventions facilitated by the National Small Industry Corporation (NSIC) between the fiscal years 2023–24, 2024-25 and 2025–26. Following a comprehensive literature review, primary data were gathered from a purposive sample of 98 MSME units in the Ujjain district. The study employs a robust quantitative methodology, utilizing univariate, bivariate, and multivariate statistical techniques—including Student’s t-test, One-way ANOVA, and Chi-square analysis—to validate research hypotheses. The empirical results corroborate that while a significant majority of beneficiaries express satisfaction with the existing support framework, systemic inefficiencies persist. The findings highlight a critical need for policy refinement, particularly regarding the acceleration of fund disbursal, enhancement of real-time information transparency, and the expansion of domestic exhibition opportunities. These results provide actionable insights for the NSIC and governmental bodies to optimize market-access interventions for regional economic sustainability.