An Analysis of the Key Factors Affecting Students’ Decision-Making When Choosing Colleges for Undergraduate Studies in Mumbai.

Abstract

India has the third largest higher education system in the world in terms of enrolments, after China and the US. India is acknowledged to have the largest higher education systems in the world in terms of number of institutes. Higher education is the second largest opportunity in the Indian education sector. There has been phenomenal growth of higher education in India since Independence. These numbers have increased by 26 times in the case of universities and 66 times in the case of colleges. (Sudararajan and Gopal, 2016).

College selection is one of the many important choices students make in determining future career plans. The governance of the higher education system throughout the world has changed considerably in the recent years. The number of unaided college is increasing year after year; hence students are getting wider choice to select the best suitable college for higher studies.

Significance of the study:

Student’s enrollment is the lifeblood of every educational institution. Today the increase in number of private and international educational institutions has lead to a high need to understand the role of institution in the life of student. The colleges must have strong in – depth understanding about factors that influence most to the students while selecting a college.