“Consumer Perception of Privacy Contriols and Data Security in the Digitalization of Loan Product Delivery”

Abstract

This study explores customer perceptions of privacy controls and data security within the digitalization of loan product delivery. Specifically, it evaluates customer satisfaction with privacy controls, assesses concerns about data breaches, and analyzes the impact of digitalization on customer trust and acceptance of loan products. Using a quantitative approach, data were collected through structured surveys and analyzed employing descriptive statistics, reliability analysis, correlation, and multiple regression to test hypothesized relationships. Findings indicate that higher satisfaction with privacy controls significantly enhances customer trust, while greater concerns about data breaches negatively influence acceptance of digital loan services. Additionally, digitalization positively impacts both trust and acceptance, highlighting its critical role in modern loan delivery. These results underscore the importance of robust privacy measures and security assurances in fostering customer confidence in digital financial services. The study contributes to understanding how digital transformation affects consumer behavior in the financial sector and offers insights for lenders aiming to optimize digital loan platforms.