The Impact of Instagram Addiction on Academic Performance: The Mediating Role of Procrastination among University Students

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Published: 2026-04-23

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Riddhish N. Joshi
Associate Professor, School of Liberal Arts and Management Studies, P P Savani University, Surat
Jayshree Siddhpuria
Assistant Professor, S. R. Luthra Institute of Management, Sarvajanik University, Surat
Sayyeda Jatniwala
Assistant Professor, School of Liberal Arts and Management Studies, P P Savani University, Surat

Abstract

The increasing integration of Instagram into students’ daily lives has raised concerns regarding its impact on academic behavior and performance. This study examines the relationships among Instagram addiction, Instagram entertainment, procrastination, and academic performance among management students in Gujarat. Data from 285 respondents were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM).


The findings indicate that Instagram addiction significantly increases procrastination, whereas Instagram entertainment does not have a significant effect. Procrastination does not mediate the relationship between Instagram use and academic performance. However, Instagram addiction shows a direct negative association with academic performance. The study highlights the importance of digital self-regulation and balanced social media use to protect students’ academic productivity.

Article Details

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Vol. 2026

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Articles