A Study on the Role of Green Cosmetics in Harnessing Consumer Perception

Abstract

Amidst the ever-evolving beauty landscape, a remarkable shift towards sustainability and environmental consciousness has propelled green cosmetics to the forefront of eco-friendly beauty solutions. With their ardent devotion to ethical sourcing, sustainable procedures, and health-sensitive formulations, green cosmetics have won over the hearts of environmentally conscious consumers all over the world. This study embarks on a captivating exploration of the alluring role of green cosmetics in harnessing consumer perception, enchantingly centered in the cultural tapestry of Lucknow, a city adorned with timeless elegance in North India. Data was gathered from a sample of 300 Consumers, and descriptive analysis and SPSS were used to analyse the results. This study discovered that consumers' perception of green cosmetics had not changed, regardless of their gender or age, despite the fact that there was a substantial association between age and awareness of green cosmetics as well as gender and awareness of green cosmetics. Despite the many advantages of green cosmetics, consumers continue to shun them due to inability to use them, rising costs and quality issues. The findings have ramifications for businesses and marketers in this sector and provide new information about consumers' attitudes towards green cosmetics in the region. The results can help with the development of strategies to promote consumer acceptability and adoption of eco-friendly cosmetics in the area.