Overtaken by Creativity: A Look at the Emergence of AI Into the Graphics and Animation Industry

Abstract

The Graphics and Animation Industry, zealously guarded by the self-acclaimed custodians of creativity, is now being seriously threatened by the emergence of Artificial Intelligence tools, techniques and algorithms, that automate, simplify and produce graphics, animations, videos and visual effects which in times past, would take hours, or maybe even days, to execute. Many myths and hyperbole straddle the gap between precept and practice, further obfuscating currently prevalent creative endeavours. How do students, content creators and die-hard industry professionals react to this new, disruptive and seemingly disorienting technology? This paper looks at multiple reactions from the pluralistic perspective of the amateur and the professionals’ viewpoint. Simple Random Sampling was used to select respondents who completed a 5-point Likert scale which was quantitatively analysed using SPSS and JASP software.