Study of Impact of Social Media on the Investment Decision and Changing Investors’ Perception with Reference to Stock Market

Abstract

This study examines the impact of social media on investment decisions and changing investors’ perception in the stock market. It analyses how platforms like Facebook, Instagram, and YouTube influence investor behaviour, confidence, and risk perception. Data collected from 100 respondents was analysed using SPSS tools such as descriptive statistics, correlation, and regression. The findings reveal that social media has a significant positive influence on investment decisions, perception, and confidence. However, concerns such as misinformation and impulsive decision-making remain. The study concludes that while social media is a useful source of information, investors should verify content and adopt a balanced approach for effective decision-making.