A Study on Investment Preferences of College Students

Abstract

                The present study examines the investment preferences and financial behaviour of college students. The research focuses on understanding the awareness, attitude, risk tolerance, and investment choices among students pursuing undergraduate and postgraduate education. Primary data were collected from 100 college students using a structured questionnaire through convenience sampling. The study identified that students prefer safer investment avenues such as bank deposits and savings accounts, while awareness regarding mutual funds, stock markets, and cryptocurrency remains moderate. The findings also reveal that factors such as income level, financial literacy, family influence, and risk perception significantly affect investment decisions among students. The study highlights the importance of financial education in developing better investment habits among young individuals.