Electoral Politics in the Era of Digital Media and Political Transformation in Uttar Pradesh

Abstract

The swift growth in the realm of digital media has brought about a great deal of change in terms of electoral politics in India, especially for those states which play a major role in influencing the political scenario. Social media, digital campaigning, and political communication have changed the dynamics of the interaction between political parties, their leaders and people who participate in the voting process. This article attempts to analyse the impact of digital media on the electoral politics of Uttar Pradesh, including how digital media has played a part in political communication, campaigning, voter behaviour and political participation. It further analyses the impact of social media platforms like WhatsApp, Facebook, YouTube, Instagram, and X (formerly Twitter) on electoral politics in Uttar Pradesh. The research has been carried out using secondary sources and electoral data to identify how digital politics presents both opportunities and challenges to politicians.