Digital Transformation and its Role in Enhancing Competitive Capabilities: A Case Study of Algeria Telecom Enterprise

Abstract

The study aimed to analyze the role of digital transformation in enhancing the competitive capabilities of Algeria Telecom Corporation. It employed the VRIO model as an analytical tool to assess the organization's capabilities and resources. The results indicate that digital transformation serves as a strategic lever for enhancing the enterprise's competitive capabilities; however, not all of these capabilities translate into sustainable competitive advantages. To achieve this, they must be leveraged through investments in human Competencies, the standardization of service quality across the country, and the development of a distribution network based on smart applications.